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SID 2025 Speakers

Keynote Speech and Debate Panel

Sponsored by

Carbon Cloud

Politics and Value of Sustainability – 5pm

Keynote Speaker:

Paul Behrens
Paul Behrens is a British Academy Global Professor at the University of Oxford, specializing in climate, food, and emergy. His research has been featured in top scientific journals and media outlets including the BBC, The Guardian, and Nature publications. He is the editor and author of Food and Sustainability (2020) and wrote the popular science book The Best of Times, The Worst of Times (2021). In 2023, he was awarded the prestigious Frontiers Planet Prize.

Professor Paul Behrens

British Academy Global Professor & Author
Oxford University

Introduction:

Jancis Robinson
For nearly 20 years Jancis has campaigned for associated sustainability issues in the wine industry and was our key-note speaker in 2025. She has been voted the world's most influential wine critic in various polls in the US, France and internationally. With Lifetime Achievement Awards, from the IWSC and the Institute of Masters of Wine, Jancis was awarded an OBE by Her Majesty the Queen in 2003.

Jancis Robinson OBE MW

British Wine Critic & Journalist

Panel Chair:

Nick Breeze
Nick Breeze is a British climate and wine writer, podcaster, and author known for his ClimateGenn podcast and recent book - COPOUT. Nick is also involved in sustainable viticulture and has worked extensively with the Wines of Alentejo Sustainability Programme (WASP), showcasing innovative climate adaptation in Portugal’s Alentejo region.

Nick Breeze

Climate & Wine Journalist

Debate Speakers:

Lizzy Rudd
Lizzy Rudd started her career at Berry Bros. & Rudd in the marketing team. In 2017 following a career break, she took over as Chair of the Board. Lizzy is a force for good ensuring “people and planet” are considered alongside profit. At Berry Bros & Rudd this includes supporting regenerative viticulture with soil health as fundamental to the future of our planet, creating a clear plan to achieve net zero carbon emissions, as well as philanthropic and charity initiatives that support communities.

Lizzy Rudd

Chair
Berry Bros. & Rudd

David Bryngelsson
Dr. David Bryngelsson is the CEO and Founder of CarbonCloud. He holds a PhD in climate change mitigation from Chalmers University of Technology and works to make climate data more accessible for the food industry. Through CarbonCloud and international forums, he contributes to solutions that help reduce emissions across the global food system.

David Bryngelsson

CEO CarbonCloud

Emma Loisel
Emma Loisel is the CEO and Chairwoman of Volcano Coffee Works, a South London-based speciality coffee roaster and certified B Corp. She focuses on building purpose-led businesses and reshaping the coffee supply chain to ensure fairness from farmers to consumers. Under her leadership, Volcano is known for its sustainable practices, transparent sourcing, and inclusive approach to speciality coffee. Emma also advocates for ethical business, sustainability, and innovation in the drinks industry.

Emma Loisel

Owner & Director, Volcano Coffee

Judith Batchelar
Judith has worked in the food and drink industry for 40 years in manufacturing, retailing, and from 2004 to 2021 as Director of Sainsbury’s Brand. Today Judith is Deputy Chair of The Environment Agency, Chair of both MicroSalt and The Rugby Players Association, a Non-Executive Director of Monaghan Mushrooms and Daemon, a Trustee of The Royal Botanic Gardens Kew, and an ambassador for Farm Africa. Judith has a wealth of qualifications and experience and in 2015, was awarded an OBE in 2015 for services to Farming and the Food Industry.

Judith Batchelar OBE

Chair, Non-Executive Director, Trustee and Advisor
Food Matters International

Sara Norell Murberger
Sara leads the department of Assortment & Sustainable Purchasing at Systembolaget, Sweden’s state-owned alcohol retail monopoly. With large buying volumes globally, Systembolaget holds a unique position and responsibility to drive and inspire more sustainable practices across the value chain. Sara brings a broad perspective and a deep commitment to take ambition and strategy into action. Collaboration is key and she invites the industry to make sustainability a shared ambition.

Sara Norell Murberger

Assortment & Supply Chain Officer
Systembolaget

SID Talks in the Education Zone:

The Value of Certification – 11am-12pm

Ed Massey
In September 2019, Ed took the role of General Manager Sustainability at New Zealand Winegrowers. The team is responsible for the implementation of the wine industry Environment Strategy to protect and enhance our industry’s reputation as a world leader in sustainable wine production.

Dr Ed Massey

General Manager of Sustainability
New Zealand Wine

Simon Tramon
Sebastián Tramon is Emiliana’s Sustainability Manager. He leads and co-ordinates the implementation of new sustainable initiatives. Sebastián holds vast experience in the environmental and social sector and aims to transform Emiliana into a worldwide leader in organic and sustainable wine production.

Sebastián Tramon

Sustainability Manager
Emiliana Organic Vineyards

Joao Barrosso
Founding Partner of Sustainability in Drinks and the multi award winning Wines of Alentejo Sustainability Programme (WASP). With over 20 years of experience in the environmental and sustainability sector, João Barroso has delivered a truly impressive programme and gained national and international recognition for his innovative approach to sustainability in the wine industry.

João Barroso

Sustainability Co-ordinator

Mattia Giacomelli
Mattia is an Oenologist and Agronomist with over 10 years of professional experience in viticulture and winemaking. Since 2023, he has worked as an independent consultant and has collaborated with Equalitas-certified companies, contributing to the application of sustainability standards across the production chain.

Mattia Giacomelli

Oenologist & Agronomist
Santa Tresa

Rob George
Rob holds an Honours degree in Agriculture from Harper Adams University and has over 20 years' experience in food and drink certification. He’s held roles in auditing, technical management, and policy, working with businesses from small farms to global suppliers. At A Greener World, he oversees international regenerative certification and recently led a major review of the Certified Regenerative by AGW standards.

Rob George

Compliance Director Europe, A Greener World

The Role of Retail, Hospitality and Distribution – 1-2pm

Marcus Ihre
Marcus Ihre is Sustainability Manager at Systembolaget, leading efforts to improve environmental and social standards in the wine supply chain. He has a background in chemical engineering and experience in ecolabelling and standards development. Marcus uses data to set sustainability goals and contributes to global initiatives like The Porto Protocol.

Marcus Ihre

Sustainability Manager Systembolaget

Kevin Watson
Kevin is a passionate and experienced food and drink operator leading Levy’s bold sustainability strategy across environment, nature, and health. He has driven initiatives like carbon labelling, sustainable ingredient sourcing, and the adoption of innovative packaging such as Notpla’s seaweed-based solutions. Now, his focus is on creating the most sustainable drinks offering, collaborating with both SMEs and major brewers. Over his 12-year career, Kevin has held senior roles at leading UK and Irish venues, including ExCeL London and the QEII.

Kevin Watson

Sustainability Director
Levy

Dom de Ville
Dom grew up on a farm in Derbyshire, which shaped his passion for all things farming and nature. He has worked in the sustainability field for more than 20 years, both internationally across Africa and Asia and in consultancy in the UK. Dom joined The Wine Society 2022 to launch and deliver their ambitious sustainability plans.

Dom De Ville

Director of Sustainability & Social Impact
Wine Society

Emily Brighton
Emily Brighton MW is Head of Technical and Sustainability at North South Wines, the first UK wine importer and distributor to achieve B Corp accreditation in 2023 – the subject of Emily’s MW research paper. Passing in 2024, she is currently the youngest female Master of Wine in the world.

Emily Brighton MW

Head of Technical & Sustainability
North South Wines

Carolin Haas
Carolin Haas is the Global Head of the GoGreen Program at Hillebrand Gori, a leading logistics provider for the beverage industry. Carolin works on initiatives to decarbonize wine logistics and embed environmental responsibility into global transport networks. She helps develop data-driven strategies aimed at reducing emissions while supporting operational efficiency across the beer, wine, and spirits industry.

Carolin Haas

Global Head of GoGreen Programme
Hillebrand Gori

Communicating Sustainability – 3.30-4.30pm

Tim Wildman
At 25, Tim Wildman quit his job and travelled to Spain with the dream of working in a winery. He eventually became winemaker himself, passed his Master of Wine (MW) exam and launched WineTutor.tv - the first and only independent online educational resource for students studying for the Master of Wine exam. While filming in South Australia he met Ben Dowie and together they created One Third Films, a film production company focusing on regenerative agriculture.

Tim Wildman MW

Director, One Third Films

Jeany Cronk
Jeany Cronk is Co-Founder and Creative Director of Maison Mirabeau - one of the Founding Partners of Sustainability in Drinks and the award-winning rosé brand she launched with her husband Stephen in 2009. A former tech marketer with a passion for design, she leads product innovation and brand storytelling, including the acclaimed Mirabeau Rosé Gin. Jeany also oversees their regenerative vineyard and recently authored At Home in Provence, a lifestyle cookbook celebrating the region.

Jeany Cronk

Creative Director & Co-founder
Maison Mirabeau

As Executive Director of the California Sustainable Winegrowing Alliance since 2007, Allison leads the organization's award-winning education and certification programs. She also serves as Vice President of Environmental Affairs for Wine Institute - an advocacy group of more than 1,000 California wineries and affiliated businesses, where she leads the organization’s environmental and sustainability initiatives at the state, federal, and international levels.
As Executive Director of the California Sustainable Winegrowing Alliance since 2007, Allison leads the organization's award-winning education and certification programs. She also serves as Vice President of Environmental Affairs for Wine Institute - an advocacy group of more than 1,000 California wineries and affiliated businesses, where she leads the organization’s environmental and sustainability initiatives at the state, federal, and international levels.

Allison Jordan

Executive Director
California Sustainable Winegrowing Alliance

Jane Masters MW
Jane Masters MW is an independent wine consultant with over 30 years of global wine industry experience. She earned her Master of Wine title in 1997 and previously led wine buying at Marks & Spencer before founding her consultancy, Mastering Wine. Jane served as Chair of the Institute of Masters of Wine from 2016 to 2018 and helped establish its Sustainability Committee. She also curates wines for Opimian, Canada’s largest wine club, personally selecting each wine for its 20,000 members.

Jane Masters MW

Master of Wine, Majestic Wine Group. Consultant & Author

Claire Mackenzie
Claire is a film, impact, and content producer with a focus on environmental issues, particularly sustainable farming. She produced the documentaries Six Inches of Soil and From the Ground Up, and recently launched the Six Inches of Soil podcast. With a background in TV, charity work, and holistic health care, she’s also a long-time therapist supporting people affected by cancer. Claire is deeply involved in grassroots eco-activism, founding community groups and the regenerative farming network 'Regen Cam' in Cambridgeshire.

Claire Mackenzie

Producer
Six Inches of Soil

SID Workshops in the Exhibitor Zones:

LAND HEALTH:
Sustainable Wines – A deep dive into Organic, Biodynamic and Regenerative – 12.30-1.15pm

Becky Sykes
Becky is the RVF’s Programme Director for Research, Education, and Engagement, developing resources and networks to support producers on their regenerative journey. She manages research projects and collaborates with wine educators to promote regenerative viticulture’s benefits. Passionate about the field since her MSc in Viticulture & Oenology, Becky applies her stakeholder engagement skills from a prior Public Affairs PR career. Interestingly, she also holds a degree in Aerospace Engineering.

Becky Sykes

Facilitator
Programme Director RVF

Simon Tramon
Sebastián Tramon is Emiliana’s Sustainability Manager. He leads and co-ordinates the implementation of new sustainable initiatives. Sebastián holds vast experience in the environmental and social sector and aims to transform Emiliana into a worldwide leader in organic and sustainable wine production.

Sebastián Tramon

Sustainability Manager Emiliana Organic Vineyards

Anne Bousquet
Anne Bousquet pursued a successful career in economics before moving with her family to Mendoza in 2009 to manage Domaine Bousquet. Domaine Bousquet is now the number one organic and regenerative winery in Argentina. Anne’s commitment to sustainability is absolutely whole-hearted. She has steered the estate to become only the fourth winery in the world to achieve Regenerative Organic Certification (ROC™) in 2022, the same year they also achieved B Corp status.

Anne Bousquet

President/CEO/Co-founder Domaine Bousquet

LAND HEALTH:
The Importance of Soil Health – 2.15-3pm

Becky Sykes
Becky is the RVF’s Programme Director for Research, Education, and Engagement, developing resources and networks to support producers on their regenerative journey. She manages research projects and collaborates with wine educators to promote regenerative viticulture’s benefits. Passionate about the field since her MSc in Viticulture & Oenology, Becky applies her stakeholder engagement skills from a prior Public Affairs PR career. Interestingly, she also holds a degree in Aerospace Engineering.

Becky Sykes

Facilitator
Programme Director RVF

Abby Rose
Abby Rose is a soil health advocate and part-time farmer. Abby is co-founder of Vidacycle who make Sectormentor: a platform that supports vineyards with practical tools to manage the vines and build soil health, including the Regen Platform developed in partnership with Nicole Masters. Abby is also co-creator of Farmerama Radio: an award-winning podcast sharing the voices behind regenerative farming.

Abby Rose

Co-founder Vidacycle

Jean-Marc Lafage
Jean-Marc Lafage, seventh-generation winegrower from Perpignan, is one of the leading figures in the Roussillon. After international winemaking experience in California, Australia, Chile and Spain, he returned home to develop Domaine Lafage and Château Saint-Roch. Over the past decade, Jean-Marc Lafage has developed one of Europe’s most ambitious Regenerative Viticulture programmes, bringing together a team of top experts dedicated to climate change adaptation and the concept of cultivating water.

Jean-Marc Lafage

Winemaker Domaine Lafage

Keith Tulloch
Keith Tulloch is a fourth-generation winemaker and the founder of Keith Tulloch Wine in Australia’s Hunter Valley. After working with iconic producers both locally and in France’s Rhône Valley, he established his family-run winery in 1998, focused on crafting elegant, terroir-driven wines. In 2011, he opened the cellar door and winery at the Field of Mars vineyard. Keith Tulloch Wine is also the first carbon-neutral winery in the Hunter Valley, reflecting his strong commitment to sustainability.

Keith Tulloch

Winemaker Keith Tullock Wine

Iain Reynolds Richardson
Iain Reynolds Richardson, owner and winemaker at Herdade do Mouchão in Portugal’s Alentejo, unites 140 years of family heritage with forward-looking climate expertise. With a Masters in Climate Change and, sustainable practices, he is a leading voice in resilient winemaking.

Iain Reynolds Richardson

Winemaker Herdade do Mouchão

CARBON MANAGEMENT:
Getting Started with Carbon Footprinting – 11.15am-12pm

Charlotte Hay
Charlotte Hey has over 25 years’ experience in the international wine business. Specialising in publishing, marketing and communication she has worked to promote leading brands and wine producing regions in key export markets across the globe. She is now Executive Director of IWCA, an association of 50 wine producing wineries across 14 countries who are committed to reducing carbon emissions to combat climate change.

Charlotte Hey

Facilitator & Speaker
Executive Director – IWCA

Miriam
Miriam Mascarenhas, Quality & Sustainability manager, Herdade Dos Grous, graduated in Chemistry from the University of Évora. Miriam is responsible for implementing the Quality and Environmental Management Systems, the Sustainable Production certification from the Wines of Alentejo Sustainability Program, the National Sustainable Winegrowing certification and the ISO 14064 for carbon footprint and GHG emissions inventory.

Miriam Mascarenhas

Quality & Sustainability Manager Herdade dos Grous

George Wade
George Wade is the Co-Founder and Chief Commercial Officer (CCO) at Zevero, where he drives commercial growth by helping brands measure, reduce, and report their carbon emissions. In addition to his work at Zevero, George writes The Grumpy Optimist, a newsletter that spreads positive climate news and highlights actionable steps individuals and businesses can take to address climate change.

George Wade

Co-Founder Zevero

Marcus Ihre
Marcus Ihre is Sustainability Manager at Systembolaget, leading efforts to improve environmental and social standards in the wine supply chain. He has a background in chemical engineering and experience in ecolabelling and standards development. Marcus uses data to set sustainability goals and contributes to global initiatives like The Porto Protocol.

Marcus Ihre

Sustainability Manager Systembolaget

CARBON MANAGEMENT:
The value of carbon – using sequestration to mitigate emissions and enhance natural capital – 1.30-2.15pm

Charlotte Hay
Charlotte Hey has over 25 years’ experience in the international wine business. Specialising in publishing, marketing and communication she has worked to promote leading brands and wine producing regions in key export markets across the globe. She is now Executive Director of IWCA, an association of 50 wine producing wineries across 14 countries who are committed to reducing carbon emissions to combat climate change.

Charlotte Hey

Facilitator & Speaker
Executive Director – IWCA

Doug Wanstall
Founding Partner of Sustainability in Drinks, Doug is an innovative regenerative farmer in Kent, and is passionate about the reversal of climate change and biodiversity collapse. Following his Nuffield Scholarship in 2016, and based upon data, science and experience on his own farm in Kent, Doug provides consultancy in transitioning businesses towards regenerative agriculture and giving the strategic advice, the skills, the tools and the implementation techniques to ensure success.

Doug Wanstall

Head of Projects Beyond Zero

Torres Josep Mª Ribas
Josep Maria Ribas is Director of Climate Change at Familia Torres. He drives initiatives in climate change mitigation and adaptation and raises awareness both inside and outside the wine sector. Josep has been a Member of the Board of International Wineries for Climate Action since its foundation, and is also a Board Member of the "Grupo Español para el Crecimiento Verde" (Spanish Group for Green Growth).

Josep Maria Ribas

Climate Change Director
Familia Torres

SUSTAINABLE SOCIETY:
Sustainable Businesses Are Built On People: Culture, Safeguarding and Inclusive Growth in Drinks – 12pm-12.45pm

Sponsored by

California Wines
Róisín Kennedy
Róisín hails from Ireland and works with Liberty's award-winning Education Team. She is a founding member of Liberty's ED&I committee and co-leader of Women in Wine LDN, who advocate for and connect women and people of marginalised genders. Some key areas of experience and interest are LGBTQIA+ representation and improving parent leave and the language around it in wine.

Róisín Kennedy

Facilitator
Advisory Council Member, Drinks United

Adrianna
Adrianna is an historian and fourth-generation vintner at Catena Zapata winery, where she works as the wine and strategy director. In 2009, together with winemaker Alejandro Vigil, she founded El Enemigo Wines, in Mendoza, Argentina, and has more recently ventured to Spain with Bodega El Reventón, a fully off-grid winery in the Sierra de Gredos.

Adrianna Catena

Historian & Vintner, Catena Zapata & El Enemigo

Becky Paskin is an award-winning drinks journalist, presenter and consultant, and founder of the OurWhisky Foundation. She is a regular drinks presenter for television and radio and regularly presents educational seminars at global drinks festivals. Becky has been named one of the 50 most influential people in the global drinks industry by Drinks International for the past five years.
Becky Paskin is an award-winning drinks journalist, presenter and consultant, and founder of the OurWhisky Foundation. She is a regular drinks presenter for television and radio and regularly presents educational seminars at global drinks festivals. Becky has been named one of the 50 most influential people in the global drinks industry by Drinks International for the past five years.

Becky Paskin

Journalist and Founder of Our Whisky Foundation

Andrew Bewes
Andrew Bewes has been Managing Director of Hallgarten & Novum Wines since 2009, leading its growth and integration into Coterie Holdings in 2023. He champions service, supplier relationships, and inclusive entry routes into the wine trade. Under his leadership, the company launched the Inclusivity in Wine programme and supports ED&I initiatives across the industry. Andrew is known for his collaborative, hands-on approach and commitment to long-term, sustainable growth.

Andrew Bewes

Managing Director Hallgarten and Novum Wines

SUSTAINABLE SOCIETY:
Labour Standards Across the Supply Chain – 2.45-3.30pm

Lara Sills
Lara Sills is a senior leader at Mentzendorff, overseeing supply chain, operations, and cross-functional strategy with over 15 years in the wine trade. She’s a passionate advocate for DEI and CSR, driving inclusive workplace practices and sustainable growth. Lara also serves on the WSTA board, championing positive change across the UK drinks industry.

Lara Sills

Facilitator
Drinks United Advisory Council Member

Dom de Ville
Dom grew up on a farm in Derbyshire, which shaped his passion for all things farming and nature. He has worked in the sustainability field for more than 20 years, both internationally across Africa and Asia and in consultancy in the UK. Dom joined The Wine Society 2022 to launch and deliver their ambitious sustainability plans.

Dom De Ville

Director of Sustainability & Social Impact
The Wine Society

Anne Bousquet
Anne Bousquet pursued a successful career in economics before moving with her family to Mendoza in 2009 to manage Domaine Bousquet. Domaine Bousquet is now the number one organic and regenerative winery in Argentina. Anne’s commitment to sustainability is absolutely whole-hearted. She has steered the estate to become only the fourth winery in the world to achieve Regenerative Organic Certification (ROC™) in 2022, the same year they also achieved B Corp status.

Anne Bousquet

President/CEO/Co-founder Domaine Bousquet

Delaney Sheridan
Delaney Sheridan is the Operations Manager at the Sustainable Wine Roundtable (SWR), where she applies her background in Economics and Environmental Studies to advance sustainability in the wine industry. A WSET Level 3 holder, she leads educational tastings and has presented research on wine ratings through the American Association of Wine Economists

Delaney Sheridan

Operations Manager
Sustainable Wine Roundtable

Anna Brittain
Anna is an environmental policy expert with over 14 years of experience advancing sustainability in the wine industry. She has led the Napa Green program since 2015, becoming Executive Director in 2019 and launching the RISE Climate & Wine Symposium. Her work has earned recognition from Wine Enthusiast, Wine Business Monthly, and Imbibe. Anna holds a Master’s in Environmental Science & Management from UC Santa Barbara and a BA from Williams College.

Anna Brittain

Executive Director
Napa Green Program

PACKAGING:
Managing and improving the impact of glass in the supply chain – 12.45pm-1.30pm

Sponsored by

Reflex Label+ Logo
At the helm of The Porto Protocol Foundation since 2019, Marta connects global wine producers and experts to advance collaborative climate action in viticulture. With a background spanning a variety of industries—including wine & spirits—she previously founded a consultancy to promote sustainability and climate advocacy. Marta holds degrees in International Relations, Marketing, and Corporate Social Responsibility, working at the intersection of climate, communication, and regenerative winegrowing.
At the helm of The Porto Protocol Foundation since 2019, Marta connects global wine producers and experts to advance collaborative climate action in viticulture. With a background spanning a variety of industries—including wine & spirits—she previously founded a consultancy to promote sustainability and climate advocacy. Marta holds degrees in International Relations, Marketing, and Corporate Social Responsibility, working at the intersection of climate, communication, and regenerative winegrowing.

Marta Mendonça

Facilitator
Head Manager The Porto Protocol

Michael Jennings
As Policy & Public Affairs Advisor at Beyondly, Michael helps customers, partners and service delivery teams navigate the evolving landscape of environmental regulation. He champions the voices of producers in policy conversation and provides critical industry insight to policy makers.

Michael Jennings

Policy & Public Affairs Advisor Beyondly

Robin Thompson
Founding Partner of Sustainability in Drinks, Robin Thompson is Head of Technical at Encirc, a glass manufacturer that has placed sustainability at the heart of its operations: investing in decarbonisation, circularity, transport optimisation, and community responsibility. Their strategy is integrated across planet, place, people and prosperity.

Robin Thompson

Head of Technical, Encirc

PACKAGING:
Alternative Packaging Success Stories – 2pm-2.45pm

Sponsored by

Reflex Label
At the helm of The Porto Protocol Foundation since 2019, Marta connects global wine producers and experts to advance collaborative climate action in viticulture. With a background spanning a variety of industries—including wine & spirits—she previously founded a consultancy to promote sustainability and climate advocacy. Marta holds degrees in International Relations, Marketing, and Corporate Social Responsibility, working at the intersection of climate, communication, and regenerative winegrowing.
At the helm of The Porto Protocol Foundation since 2019, Marta connects global wine producers and experts to advance collaborative climate action in viticulture. With a background spanning a variety of industries—including wine & spirits—she previously founded a consultancy to promote sustainability and climate advocacy. Marta holds degrees in International Relations, Marketing, and Corporate Social Responsibility, working at the intersection of climate, communication, and regenerative winegrowing.

Marta Mendonça

Facilitator
Head Manager The Porto Protocol

Muriel Chatel
Muriel Chatel, MD of Sustainable Wine Solutions and Founder of Borough Wines Muriel started her career at Borough Market where she pioneered the wine refill concept. Her visionary ethos of selling quality wines on tap at affordable prices helped fuel the change in consumers perception towards alternative formats. In 2019 Muriel founded Sustainable Wine Solutions to address the need for solutions that fully embrace the circular economy.

Muriel Chatel

Managing Director
Sustainable Wine Solutions

Paula Kendall
Paula helped to launch UK sustainable packaging company Frugalpac’s disruptive Frugal Bottle - the world’s first commercially available paper bottle for wines, spirits and olive oils. Under her watch, more than 50 producers around the world now use the Frugal Bottle. Paula previously worked in the advertising industry and has a wealth of client-handling and sector experience.

Paula Kendall

Commercial Manager
Frugalpac

Simon Mason
In a wine trade career spanning almost 30 years, Simon has worked for some of the UK’s leading specialist high street wine retailers. After a stint in consultancy, he joined The Wine Society and in his current role as Head of Wine Sustainability, he is closely involved in developing cross industry sustainability schemes encompassing winery environmental impacts, shipping & packaging as well as Equity, Diversity & Inclusion.

Simon Mason

Head of Sustainability
The Wine Society